Privacy policy

Rons Cichlids Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from rons-cichlids.myshopify.com (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

  • Cookies: Data files placed on your device or computer that often include a unique identifier.

  • Log files: Track actions occurring on the Site and collect data such as IP address, browser type, ISP, referring/exit pages, and timestamps.

  • Web beacons, tags, and pixels: Electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers and Shop Pay), email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information we collect to fulfill orders placed through the Site (including processing your payment information, arranging shipping, and providing invoices and order confirmations). Additionally, we use this Order Information to:

  • Communicate with you

  • Screen orders for potential risk or fraud

  • Provide you with information or advertising relating to our products or services when in line with your preferences

We use Device Information to help us screen for risk and fraud (particularly your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how customers browse the Site and assessing the performance of our marketing campaigns).

SMS & TEXT MESSAGING (10DLC COMPLIANCE)

By providing your phone number to the Site, you consent to receive SMS or MMS messages from Ron’s Cichlids for purposes including order updates, customer support, marketing messages, promotions, and other business communications.

How We Use SMS-Related Data

We may use your phone number and any SMS interaction data to:

  • Send transactional messages (order updates, delivery updates, account alerts)

  • Provide customer support

  • Send promotional or marketing messages only if you have opted in

  • Improve our messaging services

  • Prevent fraud and ensure account security

How Your SMS Data Is Shared

We do not sell your phone number.
We may share your SMS-related information only with:

  • SMS service providers (such as Shopify, Klaviyo, Heymarket, or other messaging platforms)

  • Mobile carriers for message delivery

  • Fraud-prevention or compliance partners

  • Legal authorities, when required by law

All providers comply with messaging regulations, including 10DLC standards.

Your SMS Consent

By opting into SMS messaging:

  • You agree to receive recurring text messages from Ron’s Cichlids

  • Message frequency varies

  • Message and data rates may apply

  • Consent is not a condition of purchase

Opting Out

You may opt out of SMS at any time by replying:

  • STOP to cancel

  • HELP for assistance

Opting out of marketing texts does not affect your ability to receive important transactional messages related to active orders.

SMS Data Retention

We retain SMS interaction data as long as necessary to provide messaging services, comply with regulations, or until you request deletion.

SMS Data Protection

Your SMS data is protected using appropriate security and encryption measures. We do not share SMS interaction data with third parties for their own marketing purposes.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information as described above. For example:

We may also share Personal Information to comply with applicable laws, respond to subpoenas or lawful requests, or protect our rights.

BEHAVIOURAL ADVERTISING

We use your Personal Information to provide targeted advertisements or marketing communications we believe may interest you.

Opt-out links:

You can also opt out of some services by visiting the Digital Advertising Alliance: http://optout.aboutads.info/

DO NOT TRACK

We do not alter our Site’s data collection or use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a European resident, you have the right to access personal information we hold about you and request corrections, updates, or deletion. To exercise these rights, contact us using the details below.

If you are a European resident, we process your information in order to fulfill contracts we may have with you (e.g., fulfilling an order), or to pursue our legitimate business interests listed above. Your information may be transferred outside of Europe, including to Canada and the USA.

DATA RETENTION

When you place an order through the Site, we retain your Order Information unless and until you ask us to delete it.

CHANGES

We may update this Privacy Policy occasionally to reflect changes to our practices or for operational, legal, or regulatory reasons.

CONTACT US

For more information about our privacy practices, or if you would like to make a complaint, please contact us by email at demers617@gmail.com, or by mail at:

Rons Cichlids
Attn: Privacy Compliance Officer
Ron's Cichlids
140 Mary M Bethune Lane
Varnville, SC 29944
United States

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