The photo is of a mature and dominant male. Males only look like that when dominant. When they are stressed or subdominant, they color down so it can take some time for them to color back up after shipping.
Scientific name: Pseudotropheus sp. 'polit'
Diet: Omnivore
Gender Differences: Dimorphic
Breeding: Maternal Mouthbrooder
Temperament: Mildly Aggressive
Conspecific Temperament: Mildly Aggressive
Maximum Size: 5"
Temperature: 74 - 84°F
pH: 7.4 - 8.4
Water Hardness: Hard